/* may we tell you a story? */
We heard this at a marketing conference. Somewhere in the United States, a company selling window insulation advertised by adding it up: the gaps around your windows are tiny one by one, but together they are as big as a football-sized hole in your wall.
The same may be true of your website. Perhaps one percent is lost at the sign-up, another percent drops off because of a pop-up — and perhaps there are ten such gaps on your site right now. That is 9.6% in total.
Whether it is worth closing them is a rhetorical question.
János BenkóFounder
// about_me
I do not guess — I find out.
whoami → data-driven optimiser
I believe a good specialist finds out why visitors convert — or fail to — instead of claiming to already know.
I know and use dozens of tools that collect real data about what people actually do on your site. Data that turns into hypotheses, experiments and then concrete changes — the kind that produce results you can measure.
Results that can be decisive in the life of a business, not just a nicer-looking page.